Xia Johnson

Lightning can strike twice. And, as it turns out, sometimes it can even strike three times — but only when the work behind it is deliberate.

That’s the case for bswift Engagement Solutions, which earned top honors once again at the Hermes Creative Awards. This year’s recognition includes a coveted Platinum Award, along with additional wins, all for our client work and bswift’s own thought leadership podcast. All the awarded work reinforces a familiar pattern in our work: a focus on clear thinking, disciplined execution, and results that hold up under scrutiny.

We’re not on a lucky streak. It’s a repeatable approach we apply with all of our clients.

Benefits communication that brings complexity into clarity

Here’s the throughline in every award we win: Benefits only create value when people understand them and actually use them. That’s what we solve for, and it’s where the work bswift Engagement Solutions does really stands out.

• A Platinum-winning experience for Ecolab unified a fragmented well-being ecosystem into a single, intuitive destination supported by a multichannel employee communication campaign that reached employees wherever they are.

• An Honorable Mention for La-Z-Boy gave employees and their families a clear, easy-to-use employee benefits website to learn about benefits offerings before the enrollment pressure hits, not during it.

• And closer to home, the team earned additional recognition, including Gold for the bswift Beacon podcast, for advancing practical, grounded conversations for HR leaders.

These are different audiences, and different challenges, but the outcome is the same: Communication designed to help people actually encounter, understand, and act on information.

Open enrollment communication and employee benefits education that drives engagement

If open enrollment still overwhelms your team — long hours, employees asking the same questions year after year, and a benefits investment that doesn’t translate into the engagement you expected — you probably don’t have a benefits package problem. It’s a benefits communication problem. It’s how they’re introduced, communicated, and supported over time.

And that’s solvable. With the right discipline, structure, and understanding of how employees actually navigate complexity, you can elevate your program.